1. Information We Collect

Depending on how you interact with WillowTile, we may collect the following information.

Information You Provide to Us

This may include:

• name
• email address
• phone number
• company or organization name
• billing and shipping information
• order and transaction information
• quote request information
• product quantities and specifications
• customization requirements
• artwork, logos, or design files you submit
• project budget and timeline
• messages sent through our forms or customer support channels

For wholesale and custom orders, we may also collect business-related information necessary to prepare quotations, samples, production specifications, shipping arrangements, and other project requirements.

Information Collected Automatically

When you visit the WillowTile website, certain information may be collected automatically through cookies, pixels, tags, and similar technologies.

This may include:

• IP address
• browser type
• device type
• operating system
• approximate geographic location
• referring website or source
• pages viewed
• time spent on pages
• website interactions
• advertising and campaign information
• conversion events
• cookie and device identifiers

2. How We Use Your Information

We may use information collected through WillowTile to:

• respond to inquiries and quote requests
• prepare custom product proposals
• process and manage orders
• arrange payments, production, and shipping
• provide customer support
• communicate about active projects
• improve our website and customer experience
• understand how visitors use our website
• measure advertising and marketing performance
• prevent fraud and protect website security
• send marketing communications where permitted
• maintain business and transaction records
• comply with applicable legal obligations

3. Cookies & Similar Technologies

WillowTile uses cookies and similar technologies to operate our website, understand website performance, remember certain preferences, measure advertising effectiveness, and improve the customer experience.

Depending on the tools active on our website, cookies and similar technologies may be used for:

Essential Functions

Supporting website functionality, security, forms, and other services necessary for the website to operate.

Analytics

Helping us understand how visitors find and use WillowTile.

Advertising

Helping us measure advertising campaigns, attribute conversions, and improve the relevance and effectiveness of our marketing.

Preferences

Remembering certain website or user preferences where applicable.

Where required by applicable law, we will request consent before using non-essential cookies or similar technologies.

Available cookie and privacy choices may also be provided through our website’s consent or privacy controls.

4. Google Analytics

WillowTile uses Google Analytics to better understand how visitors interact with our website.

Google Analytics may collect information such as:

• pages visited
• session activity
• approximate location
• device and browser information
• referral source
• interactions with website features

We use this information to understand website performance, identify useful content, improve navigation, and improve the overall WillowTile experience.

Google may process information collected through Google Analytics according to its own privacy practices and applicable settings.

5. Google Ads & Advertising Technologies

WillowTile uses Google Ads and related technologies to advertise our products and services and measure the effectiveness of our campaigns.

These technologies may help us understand actions taken after someone interacts with a WillowTile advertisement, such as:

• visiting our website
• viewing certain pages
• submitting an inquiry
• requesting a quote
• completing another measured conversion action

Depending on our advertising configuration and your privacy choices, Google and related technologies may use cookies or similar identifiers for advertising measurement, attribution, remarketing, or personalized advertising where permitted.

Users may have options to manage advertising personalization through Google’s advertising settings and other applicable browser, device, or consent controls.

6. Payment Processing

WillowTile may offer payment options through third-party payment service providers.

These providers may include services such as PayPal and PingPong, as well as other payment providers that WillowTile may make available from time to time.

When you make a payment, the payment provider may collect information necessary to process the transaction, such as:

• name
• billing information
• payment account information
• transaction amount
• currency
• fraud-prevention information
• other information required to complete the payment

Payment providers process information according to their own privacy policies, security practices, and terms.

WillowTile does not necessarily receive or store your complete payment credentials when payment information is processed directly by a third-party payment provider.

We may receive transaction information necessary to confirm payment, manage an order, provide customer support, maintain financial records, or process refunds where applicable.

7. How We Share Information

We may share personal information with service providers that help us operate WillowTile.

These may include providers involved in:

• website hosting
• website analytics
• advertising and conversion measurement
• payment processing
• shipping and logistics
• email communications
• customer support
• fraud prevention and security
• professional and business services

For example, information may be processed by providers such as Google for analytics and advertising services and by payment providers such as PayPal or PingPong when you use their services.

We may also disclose information when reasonably necessary to:

• comply with applicable law or legal process
• protect WillowTile, our customers, or others
• investigate fraud or security concerns
• enforce agreements
• complete a merger, acquisition, restructuring, financing, or sale of business assets

We do not disclose personal information to unrelated third parties simply for their independent use except where described in this Policy, directed by you, or otherwise permitted by applicable law.

8. Marketing Communications

If you subscribe to WillowTile emails or otherwise consent to receive marketing communications, we may send information about:

• new products
• Mahjong guides and educational content
• WillowTile news
• special offers
• product launches
• relevant brand updates

You can unsubscribe from marketing emails at any time using the unsubscribe link provided in the email.

Unsubscribing from marketing messages will not necessarily prevent us from sending transactional or service-related communications concerning an inquiry, quote, payment, order, or ongoing project.

9. Your Privacy Choices

Depending on your location and applicable law, you may have rights regarding your personal information.

These may include the right to:

• request access to certain personal information
• request correction of inaccurate information
• request deletion of certain information
• obtain information about certain uses or disclosures
• opt out of certain advertising-related processing
• opt out of certain sales or sharing of personal information where applicable
• withdraw consent where processing relies on consent

We may need to verify your identity before completing certain requests.

You may also be able to manage cookies and advertising technologies through our website’s privacy controls, your browser, your device, or the applicable third-party service.

10. California Privacy Rights

California residents may have additional privacy rights under applicable California law.

Depending on whether particular legal requirements apply to WillowTile, these may include rights to:

• know what categories of personal information are collected
• request access to certain personal information
• request deletion
• request correction
• receive information about certain disclosures
• opt out of certain sales or sharing of personal information
• limit certain uses of sensitive personal information where applicable
• exercise applicable privacy rights without unlawful discrimination

If WillowTile becomes subject to additional disclosure, opt-out, or notice requirements, we will provide the applicable mechanisms and notices.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected.

This may include maintaining information needed to:

• complete transactions
• manage customer relationships
• support custom projects
• maintain financial and business records
• resolve disputes
• prevent fraud
• enforce agreements
• comply with legal requirements

Different categories of information may have different retention periods.

12. Data Security

WillowTile uses reasonable administrative, organizational, and technical measures intended to protect personal information.

Where payments are processed through third-party providers such as PayPal or PingPong, those providers maintain their own payment security systems.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

13. International Data Processing

WillowTile operates internationally and may work with customers, service providers, manufacturing partners, payment providers, logistics providers, and technology providers located in different countries.

As a result, personal information may be processed or stored outside the country or region where you live.

Where required, we take appropriate steps to handle international data processing in accordance with applicable legal requirements.

14. Children’s Privacy

WillowTile’s website and services are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13.

If you believe a child has provided personal information to WillowTile, please contact us so that we can review the matter.

15. Third-Party Websites & Services

The WillowTile website may contain links to or integrations with third-party websites and services, including payment, analytics, advertising, shipping, or other providers.

Their privacy practices are governed by their own privacy policies.

WillowTile is not responsible for the privacy practices of independent third-party websites or services.

16. Changes to This Privacy Policy

We may update this Privacy Policy as our website, services, technology providers, advertising practices, or legal obligations change.

The current version will be posted on this page, together with the updated “Last Updated” date.

17. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact WillowTile through the contact information provided on our website.